RICHMOND, Ind. – In an effort to help prospective parents find hospitals that deliver quality maternity care, Anthem Blue Cross and Blue Shield in Indiana announced that Reid Health’s Mother-Baby Care Center has been designated as one of the first hospitals to receive the Blue Distinction® Center for Maternity Care designation, a new designation under the Blue Distinction Specialty Care program.
Nearly four million babies are born in the U.S. annually, making childbirth the most common cause of hospitalization. This new Blue Distinction Centers for Maternity Care program evaluates hospitals on several quality measures, including the percentage of newborns that fall into the category of early elective delivery, an ongoing concern in the medical community. Compared with babies born 39 weeks or later, early term infants face higher risks of infant death and respiratory ailments such as respiratory distress syndrome, pneumonia, and respiratory failure, among other conditions. These babies also have a higher rate of admission to Neonatal Intensive Care Units.
In addition, hospitals that receive a Blue Distinction Center for Maternity Care designation agreed to meet requirements that align with principles that support evidence-based practices of care, as well as having initiated programs to promote successful breastfeeding, as described in the Baby-Friendly Hospital Initiative by Baby-Friendly USA or the Mother-Friendly Hospital program by the Coalition for Improving Maternity Services (CIMS) through its “Ten Steps of Mother-Friendly Care.” The program also evaluates hospitals on overall patient satisfaction, including a willingness to recommend the hospital to others.
Blue Distinction Centers for Maternity Care, an expansion of the national Blue Distinction Specialty Care program, are hospitals recognized for delivering quality specialty care safely and effectively, based on objective measures developed with input from the medical community.
“Our Mother-Baby Care team, which includes Reid Health OB-GYN, are dedicated to providing the highest quality care and exceptional patient and family experience,” said Craig Kinyon, Reid Health President/CEO. Joseph Clemente, M.D., OB-GYN, said the recognition is gratifying “because it helps illustrate a continual commitment to excellence and improvement.”
“As a Blue Distinction Center, Anthem is recognizing Reid Hospital for its efforts to improve the quality of care for health care consumers,” said Robert W. Hillman, president of Anthem Blue Cross and Blue Shield in Indiana. “High quality care is not only cost effective, it results in better health outcomes.”
Blue Cross and Blue Shield (BCBS) companies across the nation have recognized more than 280 hospitals as Blue Distinction Centers for Maternity Care. Hospitals recognized for these designations were assessed using a combination of publicly available quality information and cost measures derived from BCBS companies’ medical claims.
Since 2006, the Blue Distinction Specialty Care program has helped patients find quality providers for their specialty care needs in the areas of bariatric surgery, cardiac care, complex and rare cancers, knee and hip replacements, spine surgery and transplants. Research shows that, compared to other facilities, those designated as Blue Distinction Centers demonstrate better quality and improved outcomes for patients.
For more information about the program, visit www.bcbs.com/bluedistinction.